We are a generation a lot less motivated by material goods – experiences are what we care about – and we’re struggling to get those at home. Traditionally holidays were the light at the end of the tunnel, the reason to keep slogging away at dull jobs for so many weeks. But now travelling offers more than a brief, sun drenched respite from day-to-day tedium. For some people it’s integral to their identity, for others it’s an essential part of their career. Either way, all the new high-tech comforts available at home have done very little to dull the appeal of hopping on a plane and exploring the world.
This issue of the Protein Journal features our exclusive Travel Report in which we investigate how the purpose, method and meaning of travel is changing for today’s millennial consumer. We look at the internet enabled services that are allowing today’s traveller to slip effortlessly into local culture, the new tribes of globetrotters creeping out of the woodwork and into window seats, and the advances in virtual travel – how technology is allowing us to visit far off locations without ever leaving our house.
As well as all this we have the usual dose of inspiring ideas from the most exciting minds working in creative fields today. This issue we meet the seemingly jack and master of all trades, Studio Etudes, who reveal how they fit so many strings on their bow. We also chat to Young Turks, the London record label proving the music industry still has a whole lot of life left in it yet, as well as a whole lot more. Bon voyage.
